Telecos acquire and service millions of retail customers by offering hundreds of pre and post paid plans. High customer churn and need for continuously running campaigns make it humanly impossible for telcos to monitor their operations and manage sales. Telcos are therefore turning to AI and Machine learning to segment their customers and design innovative campaigns. They are using GIS to map their assets and monitor service quality across circles. Further, they are deploying intelligent automation to conduct business transactions, managing contracts and interact with their customers. 

With growth in mobile phones, increasing internet penetration, rise of OTT platforms and digitization of contents, intelligent systems are playing a critical role in managing media. While content is the king, ability to understand consumers’ content preferences and making the content available through the right channel at the right rate is equally critical. Media houses are increasingly using AI and intelligent automation to pump content to consumers and observe what works and what doesn’t.